21 Apr, 2017

This Time, It’s Personal

The mission is simple. Create. Create love, peace, art, inspiration, care, heart, honesty, a full picture of what it’s really about.”

– Andra Knox

Hello. It’s me. It has certainly been awhile.

Can you believe we’re almost in May? We killed it at Boutiques Fair in March – it was incredible seeing all your lovely faces.

We launched our jade facial rollers which were a runaway hit about three times over.

And we are just about to pop up at Buro’s charity market on Sat 22 April (2pm to 6pm at The Co.) for #Burogivesback.

But can I tell you a secret? As great as this season’s been, it hasn’t been without its challenges. For example, it’s getting exhausting watching people visiting our booths only to take pictures and “adapt” (to put it nicely) our handpainted props and VM for their campaigns and stores.

Those who blatantly stand infront of our booths to say, “See what they’ve did there? They’ve created height”, and after taking 30 pictures as if it were some styling workshop then ask, “Is it ok we take pictures?”

And to think that Einstein said the secret to creativity was knowing where to hide your sources.

An editor friend of ours whose work gets ahem, remixed all the time reminded us that imitation is the highest form of flattery.

We try so hard to remember Elizabeth Gilbert’s book on creativity, Big Magic which explains that sometimes someone isn’t copying you per se, it’s just merely multiple discovery. Meaning to say, a researcher in South Sudan could reach the same scientific findings as her counterpart in London at the same time. Nobody copied anybody. It was all coincidence.

Except sometimes you know it isn’t. And it sucks. And you just have to bear it and move on. Alors. 

The beautiful thing about creativity though, is that you may copy someone, but you’ll never be able to replicate their process or intent.

But before we go to a bad place, time to log off, burn some sage/palo santo and de-internet…

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